Crazy Egg is a brilliant website analytical tool that allows you to take a look at all the clicks a particular web page has received in a visual overlay.
Their software enables you to see what links your visitors are clicking on and can help you optimise your website by showing which features on your site are more popular and which are not worth the webspace they appear on. It can also go some way to optimise adverts on your website.
What is Crazy Egg?
Crazy Egg is a free website analytic tool that is dedicated to showing where your visitors are clicking rather than overall website statistics and personally I think they do it brilliantly!
What Features Do They Offer?
Crazy Egg offer 4 great features allowing you to identify and track all the clicks on a specific web page:
- Single Link Click Tracking
- List Of Clicked Links By Popularity
- Web Page Heatmap
- Web Page Confetti (Shows individual clicks)
1. Single Link Click Tracking
This feature allows you to views a breakdown of all the links on your website individually. Each link is highlighted by a small box which on clicking expands to show the percentage of your page clicks that go through that link.
The expanded option can also be expanded a little further to allow you to see a breakdown of referral links. So you can see the site that clicker arrived from. For example those Wordpress theme websites sending traffic to B2L had a huge proportion of visitors clicking on the “Themes” link in the header .. etc
2. List Of Clicked Links By Popularity
This option allows you to view a list of your highest clicked website links in order. This can be helpful to see what area’s your visitors are most interested in and displays information on the total number of clicks a link has received and the percentage of total clicks those links have received.
This list also shows you the type of link that your visitors have been clicking on, for example whether the link was and <img>, <a></a> or objects such as <span></span>.
Here is a screenshot showing an example of what data this option allows you to see.
3. Web Page Heatmap
One of my favourite and one of the most useful features is the visual heatmap option. This allows you to see area’s that receive a large amount of clicks on your site as an average. The brighter the region the larger number of clicks that link is receiving.
The screenshot below highlights what this option show and as you shall see one of my most popular links is the “Themes” link present in my header. A huge amount of the traffic landing on my homepage click through this link and less clickers through other links. You can see that my “Themes” link is yellow while other links as varying shades of blue at the moment.
4.Web Page Confetti
Another of my favourite feature is confetti. This is a great little feature that allows you to see every single click you page has received as an individual dot. While the heatmap shows you rough area’s where you are receiving clicks this option allows you to see everything in much more detail.
Confetti uses a colour system to allow you to view all your clicks in relation to several different quota:
- Top 15 Referrers
- Top 15 Search Terms
- Operating Systems
- Browsers
- Screen Resolution
- And Time To Click
Here are some screenshots of the more important of those:
Confetti is also brilliant because you can see all the information for a single click by clicking on an individual link, as follows..
How Do I Get Crazy Egg?
Crazy Egg do offer a free package and I would recommend anyone to take the offer up. Although you are limited to only a few pages they do allow you to track quite a heft 5000 clicks each month on 4 pages of your choice.
If you require more stats they do offer extra paid services at a very good price.
Here is the link Crazy Egg so you can get started and give this app a test run.
How Do I Install And Use Crazy Egg?
One of the best features about Crazy Egg is its simplicity, easy installation and quick loading framework.
Crazy Egg could not be more simple to install and use.
- Sign Up
- Get your code
- Go to your WP Admin > Design (Presentation <2.5) > Theme Editor > Footer (footer.php)
- Add your code just above the “</body>” line
- Go to your Crazy Egg dashboard
- Now add any page link you want to track by pressing the “Add New Page” button
- Create a name and paste the page url into the box and your away.
- To view your clicks go to your dashboard and click “View Results” next to your campaign
Tip: Don’t forget to exclude your own IP from the tracker or you’ll be tracking your own clicks too! Edit this through the “Options > Blocking”.
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I have used it in the past and I found the heatmap very useful too. But the freeware version was limited when I used it last and hence I stopped using it after a while, but like you say, a very good program.
For what it’s worth the free utility can come in very useful!
Worth a try for all web-users!
It will track advert click on some occations. I had one showing the clicks on a actual advert unit but as for objects like performancing ads they are all shown
2150, happy days. Keep people updated with posts about...
wow, another google analytics tool for wordpress.
does this tool track number of ads been clicked too?